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Over the past few years, ESG has been wrapped in layers of jargon, frameworks, metrics, and reporting obligations. For many businesses, especially owner-managed ones, ESG has started to feel like something imposed from the outside rather than a tool that supports better decision-making. That is where the conversation often goes wrong. When stripped of buzzwords, ESG is not about reports or labels; it is about how a business manages risk, builds resilience, and creates sustain
